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Posts tagged 'braided rugs'

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A New Look with Cotton, Jute, Wool or Ultra-Durable Braided Rugs

By Junior Gupta September 26, 2014

Give Your Home

A New Look

with Cotton, Jute, Wool or Ultra-Durable Braided Rugs
  • transitional braided rug
  • kid friendly braided rug
  • kitchen braided rug

• Are you feeling uninspired by your home décor and in need of a new look? Create interesting spaces with new groupings – a spindle-backed chair, a distressed-wood table with a colorful braided basket, and a wooden bench all grouped on a vibrant cotton, jute or wool braided rug.

• Feeling like it’s just not pulling together or feeling cozy enough for the coming fall and winter seasons? Mix comfortable leather chairs with traditional primitive décor on a gorgeous, colorful braided rug in front of a fireplace or in a cozy conversation corner.

• Want to make a family and guests feel like there’s no place they would rather be than in the warm, welcoming spaces you have created? Choose from our sparkling selection of colors to get a new look and exactly the feel you want.

• Looking for a rug to pull together an outdoor space or an indoor space where it may be exposed to dampness? Don’t compromise beauty for durability. Our ultra-durable braided rugs come in a wide variety of colors and sizes and you’ll be amazed at how easy they are to clean.

To make the perfect braided rug you have to start with the perfect braid.

As our most economical rug, jute braided rugs are available in 41 different color combinations and up to 28 different sizes

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hen Homespice owner, Junior Gupta, wanted to learn how to make the best braided rugs possible, he sought help from a NASA scientist, Dr. Elsheikh, who had worked with NASA on the Mission to Mars Program using braiding technology to make a lighter, stronger spacecraft. “To make the perfect braided rug you have to start with the perfect braid,” said Dr. Elsheikh as he taught the company how to make tight, long-lasting braids to ensure top quality rugs. That quality persists as each new rug is designed, developed and created.

braided rug research

Dr. Elsheikh, NASA Scientist

Homespice rugs come in a glorious and vibrant mix of colors and are divided into 4 basic types or brands made of 4 different materials for different uses – Cotton, Jute, Wool and Ultra-durable (Olefin). All provide an unmatched quality, interesting designs, impeccable craftsmanship and durability. They can be used for casual or more formal and elegant looks depending upon the furniture and accents that are used with them.

Cotton Braided Rugs provide color, beauty and versatility and can last a lifetime. They are perfect for indoor spaces in the living room, dining room and bedrooms where they create interest and warmth. Imagine the soft blues, greens and tan mixtures of the Baja Blue, and the Seascape, or the turquoise and blue-grey mixture of the Smugglers’ Cove sitting with your natural wooden chest, a comfortable wooden rocking chair and a small distressed wooden painted table which has your favorite carved sailing boat on it. You can almost smell the salt and hear the waves crashing on the shore. Cotton braided rugs come in over 25 different color blends and as many as 20 different sizes.

Jute Braided Rugs are soft, durable and affordable. Made of natural fibers, they are particularly desirable where an eco-friendly environment is important. They can be used indoors or out but, as with any natural fiber, they should not be placed in areas where they will become wet or damp. There is nothing that says warmth and coziness more than the Harvest, Timber Trail or Kingston rugs with their varying combinations of rich reds, golden wheat tones, soft greens and rich browns. These braided rugs glow in a setting with a rich brown dining set and a distressed wooden sideboard. In complete contrast, a completely new look is created when they are combined with elegant and comfortable warm, cream leather, comfortable seating chairs with woven seats and backs and light-colored cushions. As our most economical rug, jute braided rugs are available in 41 different color combinations and up to 28 different sizes.

Wool Braided Rugs are the true traditional braided rug and are loved for their softness and comfort. Homespice wool rugs are very high quality, durable and are known to withstand a New England winter. Water dropped on the rugs will bead on the surface and can be easily wiped away. They are most suitable for dry, indoor places – in bedrooms, dens, living rooms, and libraries or offices. Wool braided rugs are available in 7 different color blends and up to 20 different sizes.

eclectic braided rug

Ultra-Durable Rugs are in a class by themselves. These are our only synthetic rugs and are built for indoor or outdoor uses and to last for many years. They are stain-resistant, sun resistant, water, wine and ketchup resistant, and easy to clean – just hose them down. Watch our youtube video at watch?v=xNJEbEZBBNM or just Google Homespice ultra-durable rugs to watch how easily red wine, ketchup and sticky balsamic vinegar can be quickly washed out to leave absolutely no stain. These rugs are useful in the hallway where wet, dirty shoes and boots come into the house, in the bathroom where it can be damp after baths and showers, by the poolside, in the kids bedrooms, under the dining room table or in the kitchen where food definitely gets spilled or even just in the living room where you’re looking to add beauty. These soft and comfortable rugs are amazing! You can get any look you are wanting with these ultra-durable, ultra practical braided rugs.

Which of the styles of braided rugs you choose depends on a combination of placement of the rug, color choices available, economics, and the particular preference you have for one material and new look over another. Call us at 770-934-4224 if you’d like to talk with us about which of our rugs would be best for your needs. We’d love to help you make the right decision.


I fully immerse myself in each rug that I create. I personally select each color that goes into every single braid until I feel satisfied with the whole piece. The artist in me loves seeing the colors on my hands for days after each rug is finished.

Junior Gupta
Homespice owner

Tags: braided rugs

How to become a Top 50 Homespice Dealer in just one year – Darla Smith of Buttercup Cottage, West Plains, MO

By Junior Gupta September 15, 2014

How to become a
Top 50 Homespice Dealer

in just one year
Darla Smith Buttercup Cottage
West Plains, MO
Homespice dealer

Darla Smith in West Plains, MO, had a passion for primitive décor and had been bitten by the retailing bug. In the spring of 2013, she took the leap and opened theButtercup Cottage, a small gift and décor store in a local antique mall. Her store carries candles, antiques, table linens, small décor items and more. But she wanted to add more to her product selection.

With a small budget, she called Homespice Décor for advice on retailing and merchandising rugs and tabletop accessories. She worked with a Homespice account manager and learned important points to make her first retail venture a definite success. In just one year, Buttercup Cottage’s Homespice Décor sales placed her on the Top 50 Homespice retailers list. And now she is in the process of moving Buttercup Cottage to a free-standing retail space.


So read on as Darla shares the secrets to her Homespice success:

1. Displays are absolutely critical. Use Homespice rugs in floor vignettes wherever you can and even hang them on the wall. Penny and Hooked Rugs make great wall hangings and save space. Use Ultra Durable rugs inside and outside your entrance where they can speak for themselves. They are beautiful. People can see how well they hold up and it is fun and easy to demo spilling wine, coffee, or juice on the rugs. Be creative with table top and shelf displays. Use a mix of all Homespice tabletop accessories in many patterns and throw in some Homespice pillows and handbags.

2. Swatches galore and keep extra catalogs on-hand. Keep swatches of all Homespice patterns (even the ones you don’t stock) near the displays. This gives the customer more choices and helps generate drop-ship and custom- size orders. Let customers borrow catalogs and swatches so they can see the patterns in their own home. It makes it easier for them to decide to buy. To download our Swatch Order Form click here.

store selling primitive decor products

3. Signage!! Use posters and tabletop signs provided by Homespice where you can. I even cut out pages from the Homespice Catalog and put them in plexi-glass sign holders to use in and near displays.

4. Advertise to get more diverse traffic into the store. I advertised in the local newspapers with good results. The Homespice Ultra Durable rugs brought in customers that wouldn’t normally have visited a shop in an antique mall to look for indoor/outdoor rugs. But Buttercup Cottage was the only place in West Plains they could get them.

5. Keep good stock levels. As soon as I put out the Homespice braided jute accessories, they started moving and were gone before I knew it. I realized that if I don’t keep them in stock, I am losing out on sales.

6. Don’t be afraid to sell rugs especially large rugs and custom-sizes. Homespice trained me to feel comfortable and confident in selling these rugs. This year a good portion of my sales have been in large and custom-size rugs. I have frequently visited customers’ homes or offices with swatches, samples and measuring tape in hand. They are comfortable making their buying decisions in their own space and love the personalized service. If I ever have a question I can’t answer, I just call Homespice right then to get the info or check on availability.

7. Use social media. The Buttercup Facebook page ( has been helpful. I feature photos from the store and use lots of romance shots provided by Homespice Décor. Recently, I started a campaign on the Facebook page featuring one product from my store per day. And this is in alphabetical order – one new letter & product per day for 26 days. Can you say ‘B for Braided Rug?”

8. Take advantage of Homespice’s experience. At the start, I had lots of questions and they had answers and solutions that worked for me. They always wanted me to succeed. If they suggest it, I almost always try it. Whether I re-order directly through the Homespice office or through the local Homespice rep, we review what I ordered last time and how it performed in my store. We look at new products and I learn what has been working for other dealers. We check the overstock and close-out list to see if there are bargains for me. We talk about my displays and how to change them up. Homespice has been there as a partner for me and Buttercup Cottage.

Tags: braided rugs

Why a Good Braided Rug Matters

By Falguni May 14, 2014 No comments

Indoors or out, our Ultra Durable line of braided rugs hold up beautifully.

Once you've lived with high-quality braided rugs, the advantages over less expensive, lower-quality country decor rugs become obvious. Still, you may find yourself selling to a customer who's considering buying a cheaper rug from a mass market retailer. If the look and feel of our rug samples in your store don't convince them that it's worth it to pay more for a good braided rug, remember these five points:


  • A good braided rug can last for generations. When cared for correctly, a braided rug from our Ultra Durable line could conceivably see the next century; even if its not well cared for (not that we would recommend that), these rugs are made to last.


  • A good braid means your rug won't bunch, curl or develop bumps. Our braids were developed with the help of a NASA scientist to be the very best, and we stand by that.


  • A good braided rug is easier to clean. Would you take a hose to a cheap mass market braided rug? If you ever have, you've probably wound up with a rug that looks deformed, with threads that have pulled apart. Our Ultra Durable rugs hold up to liquid beautifully -- in fact, their amazing absorbency and anti-stain properties are one of its biggest selling points! Don't try pouring red wine or soy sauce on a cheap rug!


  • A good braided rug looks beautiful. We have a braided rug for any style or color palette, from simple to bold, and the high-quality braid work give them a stunning look you just can't find with lower quality rugs.


  • A good braided rug is a bargain! You get top-notch beauty, ease of care, and a durability that lasts, in a rug you may never have to replace. You won't find a better deal than that!


Tags: braided rugs
Recent Posts
Recent Comments
  • Primitive Trends
    October 26, 2014
    I recently brought back the cotton rugs that I had replaced with the jute rugs and I am finding...
  • Primitive Trends
    October 24, 2014
    Hi Junior! First, I would like to thank you, for quality products that I am proud to sell in my...
  • Primitive Trends
    October 23, 2014
    My primitive trends are very different from the Ohio world. We are a little slow here in the...
  • Primitive Trends
    October 23, 2014
    Thanks Darla :)...
  • Primitive Trends
    October 23, 2014
    Junior, I sell lots of primitive items. Cupboards, small furniture, crocks,wooden items. I have...